Urban Outfitters wants to be your next favorite restaurant

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Urban Outfitters announced its acquisition of Philadelphia-based Vetri Family restaurant group on Monday

If you’re unsure why Urban Outfitters, a clothing retailer, is buying restaurants, you’re not alone. It’s a defining move in the retailer’s shift from clothing store to immersive lifestyle experience, a strategy it’s no doubt employing to boost flagging sales

A photo posted by Amis (@amistrattoria) on Nov 5, 2015 at 2:34pm PST

The company’s stock is down 6.94% over the past three months, which shows even Wall Street believes the retailer has to pick up its game. Urban Outfitters is due to report its profits again soon. Read more…

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