Gawker shifts to politics to leave behind the snark and media gossip

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Gawker used to love exposing the internal politics of the New York media scene, casting light on the personalities and egos of the industry’s elite.

But, as it turns out, there’s not much of a market for that narrow — and many say, petty — a focus. So Gawker, after months of self reflection, is shifting to cover the public politics of the entire country.

Gawker Media Group will be recasting its main site to cover U.S. politics, the biggest of many changes at the company since a controversial piece about an alleged affair by a New York media executive resulted in widespread criticism and a deep rift in the company’s editorial staff Read more…

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