The app which has been around for a while has been re-branded, with the hopes to give the user a whole new experience.
Facebook has just re-launched its Events standalone app to now go by name 'Facebook Local'.
The app will be borrowing a leaf from old experienced players Yelp, a mobile app that provides crowd-sourced reviews of local businesses, trains businesses on how to respond to reviews and more.
Last year 2016, Facebook launched Events, a standalone app that was meant to help users find places to go.
But it failed to fly and impress its target audience. The social network giants are now borrowing a leaf from Yelp as they relaunch the app to the name ‘Facebook Local’.
Yelp does not have a market for Nigeria. Sites like Vconnect.com, Reportam.com.ng, Foursquare, reviewnaija.com, and TripAdvisor all offer varying forms of user-generated review cutting across different business sectors.
So it would be interesting to see how Facebook Local plays into the Nigerian market, and if were to take a guess, we would say the network giants must be depending on their wide and extensive user base to attract users, and draw in users of Yelp, their major competitor.