College student lands endorsement deal for beer-mile skills

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Lewis Kent is living the dream — truly, fully, beautifully living the dream — out at the University of Western Ontario.

The 22-year-old student just landed a shoe and apparel deal from Brooks, a running shoe brand. Kent’s claim to fame, however, comes a bit off the beaten path: He’s the beer-mile world record holder

For the uninitiated, here’s how the beer mile works: Run a lap around a standard quarter-mile track. Chug a beer. Repeat four times. Once you’ve run four laps and chugged four beers, you’ve completed the beer mile! (Good luck not vomiting.) Read more…

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