A trailblazing little boy is in a Barbie commercial for the first time

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Little boys have long played with Barbies — but it’s taken the advertising world a while to catch up.

Mattel’s latest Barbie commercial features a little boy joined by two female friends, and he couldn’t be more excited about playing with the limited-edition Moschino Barbie. He expresses his love without shame, but rather with unabashed enthusiasm.

“Moschino Barbie is so fierce,” he tells the camera, as he places Barbie’s purse on her arm.

Moschino Barbie is a collaboration between Mattel and the Italian fashion house. Earlier this year, Jeremy Scott, Moschino’s creative director, built an entire spring-summer fashion line inspired by the famous doll. Read more…

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