7 in 10 people in Southeast Asia scrambled to buy on 'Singles' Day' via their mobiles

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If you hadn’t heard, Saturday’s Singles’ Day sale in China absolutely smashed last year’s already phenomenal record, bringing in $25 billion in a day on a single shopping site — Alibaba Taobao.

Over in Southeast Asia, a quieter storm is brewing, but it’s an important indicator of a market that’s rapidly embracing ecommerce.

Lazada — incidentally majority owned by Alibaba — is of the more popular ecommerce sites that sells across the region comprising countries like Singapore, Malaysia, Thailand, and Indonesia. 

Saturday’s sale netted Lazada a pretty respectable $123 million in sales, or 6.5 million items, nearly three times last year’s performance. Read more…

More about Shopping, Alibaba, Taobao, Black Friday, and Singles Day