Netflix is going to raise prices. The only question is when.
The good news is that it’s not necessarily happening anytime soon.
“I wouldn’t expect any near-term price increases. Over the course of the next 18 months, I wouldn’t be surprised to see it rise as it has over the last 18 months,” said BTIG Research analyst Rich Greenfield.
It’s been almost two years since Netflix last increased its prices for U.S. customers, pushing the standard subscription to $9.99. The move was unpopular—naturally—but didn’t do much to dent the company’s impressive growth.
Since then, Netflix has shown its true ambition—to become the first truly global entertainment megapower. It launched aggressively into international markets and firmly established itself as a major player in the highest echelons of Hollywood, with the budget to match. Read more…