Facebook isn’t the only advertising giant enabling ad targeting around hateful terms and phrases.
Google, the world’s biggest advertising company, lets ad buyers target messages around antisemitic and racist search terms like “Jewish parasite” and “Black people ruin everything,” BuzzFeed discovered this week.
The revelations come as Facebook and Google have had to reckon with the role their huge platforms play in spreading misinformation and hate in the wake of a presidential election in which both ran rampant online.
Google and Facebook collectively control around 70 percent of all online ads, and much of the processes that control them are handled by automation. That’s led to numerous headaches for each as they try to strike a balance between reigning in their platforms’ uglier tendencies and stifling the free flow of information. Read more…