Apple is getting a bit more social.
The notoriously social media-shy tech giant just launched a new Instagram account to showcase some of the best photos taken with the iPhone.
Like Apple’s long-running “Shot on iPhone” campaign, @Apple will exclusively feature curated and credited photos from iPhone users all over the world. The company says product photo galleries, commercials or other company marketing will never appear on the account.
The idiosyncratic Cupertino company has long eschewed advertising on competitor platforms, but it’s loosened up a bit on that stance in the past couple years. It’s opened Instagram, Twitter, and Snapchat accounts for Apple Music, Twitter accounts for iTunes and iBooks, and it had its long-dormant @Apple account officially verified last fall. Read more…