Uber's quest to sell everything now extends to football tickets

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Uber is so confident in its ability to sell that it doesn’t mind becoming the patron saint of lost capitalist causes

The world’s most valuable technology startup may be taking on its most challenging task yet: selling tickets to the Jacksonville Jaguars, often described as one of the most hopeless teams in the National Football League.

Uber is partnering with the Jacksonville Jaguars this week on what is being billed as a “first-of-its-kind partnership” with a sports team, which lets Florida passengers request a ride through Uber’s app and then shop a range of last-minute tickets at specially discounted rates for a Jaguars game. The purchase is processed through the customer’s Uber account Read more…

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