This is how PR becomes human again

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It’s up to us to change the way the world sees public relations. PR professionals are expert communicators, connections specialists and above all, champions of the voiceless. But we’ve developed some bad habits — and it’s time to get back to our roots

The future of PR is here. Thanks to the proliferation of data and technology, we have new opportunities to work better and smarter, fostering deeper connections with influencers. And by taking a directed approach to relationship building, we can all see valuable business outcomes that humanize our industry.

You get to choose which side of PR you want to be on, but if you want to be an ally of influencers, from bloggers and journalists to YouTube stars, Instagram artists and Snapchat celebrities, consider these best practices: Read more…

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